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Board of Directors

Joanne Peterson

Founder and Executive Director

Joanne Peterson is the Founder and Executive Director of Learn to Cope (LTC), a non-profit peer-led support network which began in 2004. Joanne’s journey started as a young girl with siblings experiencing issues with mental illness and addiction. After years of watching family members struggle with opioid addiction starting with prescriptions, she was motivated and empowered to use her voice to bring about change. She designed LTC to offer families the support, education, resources, and hope that her family would have benefited from. Read Full Story

Carl J. Alves

Board Member

Carl J. Alves is President/CEO of Positive Action Against Chemical Addiction, Inc. (PAACA) in New Bedford, MA, where he directs a multi-service recovery support center, and citywide coalition (DrugFreeNB) whose mission is to improve the quality of life in New Bedford through substance abuse prevention and treatment strategies.  He also provides development consulting services for Southcoast Behavioral Health Hospital and provides technical assistance for the state and nationally.

Carl is a veteran of substance use prevention, harm-reduction, treatment and recovery.  As director of a grassroots non-profit for 25+ years, he understands the importance of sustaining outcomes, relationships and funding beyond the life of a grant.   His workshops are engaging, interactive and informative with a focus on creating partnerships that strengthen mission.

Carl has been committed to strengthening access to substance abuse treatment services, affordable housing, HIV/AIDS services and expanding youth development opportunities throughout the Southcoast since 1992.

Chuck Gennari

Board Member

Chuck Gennari is currently the CFO for Strategic Spaces LLC.

Chuck graduated from Mass College of Liberal Arts with a BS in Business Administration. He has held several senior financial positions in banking, high tech and construction.

He has a family member in long term recovery and has been attending LTC meetings for four years.

The resources of Learn to Cope were a critical support component to his family by providing both knowledge and strength during his family member’s transition from active addiction to recovery.

Allie Hunter

Board Member

Allie is an internationally recognized subject matter expert, trainer, coach, speaker, and leader on the overdose epidemic and recovery-oriented policing.

Allie is the Co-Founder of Addiction Response Resources, which launched a first-of-its-kind Community Syringe Redemption Program (CSRP) in Boston that has collected more than 1 million syringes in its first year.

Allie previously served as the Executive Director of the Police Assisted Addiction & Recovery Initiative (PAARI), providing training and technical assistance to hundreds of communities to help create non-arrest pathways to treatment and recovery.

Recognition for Allie's leadership and innovative programs include a Nonprofit Excellence Award from the Massachusetts Nonprofit Network (2017), an AmeriCorps Excellence Award for her groundbreaking Recovery Corps program (2018), selection for the Social Innovation Forum’s Social Innovator Accelerator program (2019), and a Changemaker Award from the Institute for Nonprofit Practice (2021).

Allie has presented at numerous conferences and events, including the US Senate Opioid Roundtable, the Police Executive Research Forum (PERF) Conference on Responding to the Opioid Epidemic, the Canada-US Roundtable on Strategies to Combat the Opioid Crisis, the National League of Cities City Summit, the International Association of Chiefs of Police Conference, the Bloomberg American Health Summit, the Rx Drug Abuse & Heroin Summit, the CIT International Conference, and the White House Office of National Drug Control Policy (ONDCP) National Stakeholder Meeting.

Allie is a certified instructor of the CCAR Recovery Coach Academy and Recovery Coaching Basics courses and a BSAS certified Recovery Coach Supervisor. Allie also serves on the National Institutes of Health Justice Community Opioid Innovation Network (JCOIN) Stakeholder Board and the Boston Community Justice Project Steering Committee and is the co-author of an article published in the International Journal of Drug Policy titled: "Examining the implementation of police-assisted referral programs for substance use disorder services in Massachusetts."

Allie holds a bachelor’s in politics from Ursinus College, a master’s in international development from Ohio University, and a certificate in nonprofit leadership from Boston University’s Questrom School of Business.

Allie is also inspired and motivated by her lived experience with family members impacted by addiction.

Lori Long

Board Member

Lori Long is the Director of Community Relations at North Shore Medical Center in Salem, MA, where she oversees the Medical Center’s Community Benefit Programming. In this role she has been instrumental in assuring that substance abuse remains a top priority. When a community health needs assessment identified family support for parents of young opiate addicts was a critical need on the North Shore, she led the charge to bring Learn To Cope to Salem.

Prior to her community role, Ms. Long served 20 years as an attorney in the health care and non-profit field, working for state government, a large Boston law firm, and then as general counsel to a hospital organization.

Peggy Murphy

Board Member

Peggy Murphy is a member of Learn to Cope who attributes her son’s long term recovery to the learnings gained in meetings. She is a founding member of Rally 2 Recovery (R2R), a series of fundraising and educational events for Learn to Cope. Responsible for fundraising and sponsor relations and sits on the executive committee responsible for planning, marketing and outreach (appeared on Worcester Cable Network TV and WTAG radio speaking on the resource Learn to Cope and the Rally). Conceptualized and organizing the first conference on addiction for families and loved ones suffering from SUD supporting LTC. Peggy was the Co-founder and Vice President of the Board of Directors of the Woodstock Education Foundation (WEF). Instrumental in obtaining the Foundation’s non-profit 501c3 status.

Responsible for community-based fundraising including an annual appeal, fundraising galas, and the solicitation of local businesses. Peggy was also the Co-founder and Chairman of the Board of Directors of The Rectory School Parent’s Association, an Independent, co-educational, junior boarding (Grades 5-9) and Day School (early childhood). Formed to improve the interaction between students and families, and the school’s administration, faculty and staff in an effort to facilitate student and family acclimation to the school community. Co-founder and Board President of The Children’s Center responsible for establishing the Center’s non-profit 501c3 status under the umbrella of The First Congregational Church of Woodstock, CT. Anchored financial support from Crabtree and Evelyn, Inc. as a corporate sponsor, was responsible for all aspects of licensing and accreditation with the state of Connecticut, hiring a program director, purchasing all necessary equipment and supplies, coordinating insurance policies, and subsequent fundraising efforts to provide scholarships for families in need. Instrumental in obtaining the prestigious National Association for the Education of Young Children (NAEYC) accreditation. Outreach Manager for The Last Green Valley, Inc. for the National Heritage Corridor. Partner, Aging Well Partners and Certified Aging in Place Specialist providing guidance and resources for geriatric care management, offering a wide range of services designed to assist families with senior loved ones, at every stage of the aging spectrum.